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The World’s Most Sustainable Beer – made from beer powder

It tastes just like any other beer but reduces packaging and transportation emissions by 90%.

Did you know that packaging and transportation contribute to a staggering 90% of the environmental footprint of a liter of beer? However, there’s good news on the horizon. Neuzelle Brewery in Germany is revolutionizing the beer industry with its innovative and sustainable approach.

The Neuzelle Brewery’s Mission:

Stefan Fritsche, the owner of Neuzelle Brewery, is determined to make his brewery the epitome of sustainability. By addressing the packaging and transportation aspects of the beer industry, Fritsche aims to significantly reduce its environmental impact. His vision is simple but game-changing – create beer using just two elements: beer powder and water.

The Brewing Process:

Neuzelle’s beer-making process is remarkably easy. The beer powder is mixed with water using a handheld whisk to achieve a smooth, frothy texture. This simplicity not only makes it accessible for anyone to brew their own beer at home but also contributes to the sustainability aspect. The powdered format requires around 90% less transportation than traditional beer, making it cheaper and more environmentally friendly.

Benefits and Expansion Plans:

Neuzelle’s powder beer closely resembles its alcoholic counterparts in taste, appearance, and the expected frothy head. While an alcohol-free version is currently available, Stefan Fritsche is working on developing an alcoholic version to cater to a wider market. The powder beer’s affordability, ease of transport, and quick production process make it an ideal choice for markets in African and Asian countries. Additionally, laboratory production of the powder is significantly faster than traditional brewing methods, which can take up to two months on average.

Challenges and the Reinheitsgebot:

Although powdered beer presents an innovative solution, it may face challenges in its home country of Germany. Germany has a 500-year-old purity law known as the ‘Reinheitsgebot,’ which restricts beer ingredients to malt, hops, yeast, and water. It remains uncertain whether powdered beer can be marketed as beer under these strict regulations. However, Fritsche believes his invention is necessary to meet the world’s demand for sustainable solutions.

A Sustainable Solution for the Future:

While large breweries already transport beer as a gel concentrate, which is diluted upon arrival, the powder format offers even greater potential for reducing climate emissions. By addressing the environmental impact of packaging and transportation, Neuzelle Brewery is setting a new standard for sustainability in the beer industry.